While blogs are often used to improve search engine rankings of sites and to communicate with customers and other stakeholders, blogs are gaining usage in sharing with another important stakeholder. The employees.

Rod Boothby lists some interesting ways of using blogs for internal audiences.

If you are running a consulting company, you might have following Worksite types:
• Project Worksites - these are used to exchange information about a specific project
• Client Worksites - these are used to talk about a specific client
• People Worksites - these are like internal resumes that show who is working on what
• Practice Worksites - these are used to communicate amongst a whole team
• Focus Worksites - the only thing that resembles a consumer blog, these are written by a small group and are like internal e-journals dedicated to specific technical topics

While Rod touts his company’s blog software, he explains many interesting arguments for internal blogs and extra tips on improving internal communications. Read more about them.