Blogs for Business
Blogs for business that serve as the e-commerce branch of a brick and mortar operation would do well to cater to their online shopper with the idea in mind that they may well be perusing your inventory with the intent of actually getting in their car and driving to your store. Indeed content promotions and blog optimization strive for just those type of conversions, be they online on off. Alas, some merchants fail to provide enough information to usher that online customer to their car and through their door.
VanessaFoxNude.com (no, there are not any pictures), fresh from a move and in the midst of a great deal of online shopping has some very good suggestions that brick and mortar stores would be wise to adopt for their websites.
A synopsis follows with the full report found at the link below.
- Don’t make me guess where you’re located.
- Don’t hide that “store locator” link in tiny type in the footer of the page. Why are you trying to keep me out of your store?
- Give me lots of data about you.
- I needed to go to a particular store the other day and was wondering when they closed. So, I went on the site and found the store locator link pretty easily. But instead of store hours, I got this message that each location may have different hours, so to call them up and see. Really? Do your stores change their hours that often that you can’t put a process in place to keep the site updated? I’d also like to know your return policy and things like that. And since I’m wishing, why not give me inventory numbers so I know if you even have what I need in stock before I get there. It’s the age of technology! Let’s mash up your inventory system and your web site and call it web 2.0 reloaded!
- Give me the same deal, if I buy online, call, or go into your store….
Tags: Blog Optimization, brick_and_mortar, business-blogging, conversions, online_shopper, optimization, store_locator_link