If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without discretion, might make Google hate you.

You have been told to place your keywords in your title tags, in image alt attributes, in the domain name and file name, etc. And that is all well and good but blog marketing – which is where you are using many of these keyword phrases – is more than keywords and if you have been getting your training from the instructors at RSS Applied you will have understood that, though keywords are important for search engine visibility, your first obligation to your readership is providing relevant, well written posts on your products or service.

“The most important aspect to being a good SEO is creativity. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isn’t designed to use H1 headings, you don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.”
(Source)

Keywords should be distributed evenly, and without excess, throughout your page. If your writer knows your target market, knows your product and service, then their writing will naturally be full of phrases and words that apply. Blogs walk a tightrope in which they must serve to bring robust traffic to your site but also serve to convert that traffic into customers and regular visitors. And the best way to convert that traffic is to give then what they came for – good information that will satisfy their search.

Tags: adi, blog, Blog Marketing, Blog Training, blogs, Blogsite, content, convert, creativity, Google, hr, im, IT, keywords, marketing, optimization, PR, reader, readers, relevant, RSS, search, Search Engine Visibility, seo, tags, target, traffic, training, visibility, XP

This entry was posted on Thursday, September 6th, 2007 at 6:18 am and is filed under Blog Training, Search Engine Visibility. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.