In a few short years blogging has grown so huge that one can actually find job positions designated as “blogger” or “content writer”. Companies who integrate a blog platform into their website need to be taught how to gain maximum value from their investment. Blog training has evolved out of pure necessity.

If a business decides to keep their blogging in-house as opposed to taking advantage of existing blog writing services, they are going to need a blueprint for their blog and a basic blogging manual of guidelines.

If you pop the hood on a blog optimized web site, the engine compartment will contain a content management system (CMS). These are more commonly referred to as a blog or blogging tool. There are a variety of CMS applications on the market, some free, some requiring a license fee. Word Press, Movable Type, And Blogger are a few of the most recognizable names.

Just as a driver can manage his car via the dashboard instrument panel, the blogger is presented with a dashboard of instruments with which to drive or write in his blog. This is also known as the back office or a control panel and a future post will break down the basic instruments that you will have on your “dashboard panel”. Some of the instrument training a blogging “student” will undergo will cover basic HTML formatting, uploading and downloading images, drafting posts, handling comments, etc.

After learning how to drive their blog, the student then gets to learn how to take advantage of the bells and whistles such as RSS feeds, proper keyword placement, indexing, optimization and linking. The most vital component of a blog engine is the content that fuels it. Blog training will instruct in the development of potent and effective content strategies.

Just as drivers learn to master the complicated power of an automobile, blog training will teach a company how to harness the power of the blog. Stay tuned for more on blog training.

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Tags: blog, Blog Training, blogger, content_management_system, content_strategies, dashboard_panel

This entry was posted on Friday, April 27th, 2007 at 3:25 am and is filed under Blog Training. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.