Blog training emphasizes the need to keep abreast of the rapidly changing technology that will go towards keeping your site at the top of search engine rankings.

Widgets Anyone?

Just as RSS publishing entirely changed your advertising models by distributing your content and brand to subscribers all over the net, widgets can turn all those subscriber sites into storefronts if they put your widget on their blog, website or home page.

What is a widget? Simply put, if you have seen a movie trailer on someone’s blog, you’ve seen the software that runs a widget.

Imagine that you own a small running shoe outlet. On your blog you offer a variety of widgets for your customers to keep up to date on all the latest marathons,local sporting events, and of course, any sales that you are running.If you have a thousand subscribers, you have increased your online storefronts by a thousand.

E-Commerce and Widgets

“.. widgets…can be storefront windows for selling products and services or digital billboards to which customized ads can be affixed…
The e-commerce implications are potentially huge. Instead of simply building a destination site where people come to shop, sellers can use widgets to bring the store to the buyers. Amazon and Wal-Mart Stores Inc. (WMT ) have toolbar widgets that enable surfers to search their Web stores while staying on their social network or other personal page.
[..]
Earlier this year, the National Basketball Assn. learned how explosive these little doodads can be. The NBA created hundreds of trading card-like widgets. The card displays a picture of your favorite player along with their updated statistics and links to news stories and videos about them, saving you a trip to NBA.com. Today, the NBA’s widgets have generated more than 100 million views from 175,000 locations. “We see it as taking little pieces of NBA.com and scattering them to the wind and using them to bring people back,” says Steve Grimes, vice-president of NBA Interactive.
(Source)

Whether you do your own in-house marketing or if you work with web marketing specialists, it is critical that you stay on top of the new technology available to assure your continued online success.

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Tags: Blog Training, nba_interactive, rapidly_changing_technology, RSS-publishing, storefronts, web_stores, widgets

This entry was posted on Friday, July 13th, 2007 at 6:35 am and is filed under Blog Training. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.