Blog site platforms are designed for versatility, providing a flexible yet solid foundation from which to deploy a number of blog marketing campaigns by utilizing a variety of tools, such as RSS publishing, optimized blog content, pod casting and videos. Each one of those tools, individually and in concert, work towards optimizing your site for high search engine rankings in addition to generating a steadily increasing stream of traffic from your targeted customer and reader base.

Podcasts and video casts are both particularly effective in bringing, not just new traffic, but converting that traffic into regular visitors. Your visitors can easily subscribe to your blog, podcast or video content via your RSS feeds. Those Podcasts and videos are going to include a well blended 15-30 second spot focused on your product and brand. So the following ought to make you confident in expanding your use of pod casting and video.

A study by the downloads division of Chrysalis Radio in the UK found that:

• 80% of those surveyed said they would be more likely to seek out products and services after hearing about them.
• Books and films were the most popular subjects for audio downloads
• 55% of listeners seeking out entertainment podcasts.
• 49% of listeners downloaded podcasts about gadgets and electronic goods
• 90% said they would consider forwarding audio shows to friends
• 25% listen for up to two hours a day
• 50% of podcasts are used on MP3 players and mobile phones
• 75% of people listen outside the home
• 10% listen while exercising
• 20% listen on public transport
• 12% listen while doing housework
• 75% of listeners use podcasts for time-shifting

(Source)

With developing speech technology converting speech into searchable text and emerging video search technology, the company using podcast and videos is going to reap some remarkable results.

Tags: blog-site-platforms, marketing_campaigns, optimization-video_content, podcasting, podcasts, RSS-publishing, search_engine_rankings, speech_technology, video_search_technology

This entry was posted on Thursday, June 21st, 2007 at 4:31 pm and is filed under Blog Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.