Blog site platforms, when well designed, are flexible, responsive to your varying marketing requirements. It’s one of the many advantages that business blogging provides over and above a static website. Robert, a methodical, well established book store owner was sold particularly on this flexibility and range of options.

Robert has taken a slow, well considered course in building his online presence. He has been able to carry his pre-internet “brand” and reputation as a rare book specialist over to his e-commerce site by a well calculated pre-blog launch incorporating a snail and email campaign. Now his blog is well populated with regular commentors and a substantial archive of content and Robert wants to further enhance his RSS marketing strategies to expand his customer base.

If you, like Robert, are presently exploring the myriad  uses for which you can employ RSS marketing, Rok Hrastnik’s article at MarketingStudies.net is thoroughly instructive.It goes over much of the material Robert will need to consider as he plots how to calculate the number of feeds he will want to employ and how to break them into individual personalized feeds.

“The right way to go, even if you’re only starting out with a simple RSS strategy, is to provide individual RSS feeds for:

• your individual target audiences,
• your different types of content and
• even your different content topics.

The more and more complex you get with the different feeds you’re offering, the more difficult it is for your visitors to select what exactly they want…

In this case the best way to go is to also offer your visitors the opportunity to customize your RSS feed…they decide exactly what content type and content topics they want to receive in one or a few RSS feeds they’ll be subscribing from you.

The opportunities here are quite endless, as you can allow them to customize their feeds based on topics, content types, authors and more.
(Source)

This especially will benefit Robert’s market audience. His customers can now subscribe to feeds that are specific to their reading interests. A perfect solution for satisfying a customer base that represents so many diverse interests.

Sphere: Related Content

Tags: blog, Blog Marketing, blog-platform, content_type, customer_base, email_campaign, internet_brand, marketing_strategies, rss-marketing, target_audiences

This entry was posted on Wednesday, June 13th, 2007 at 2:24 pm and is filed under RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.