Blog site platforms utilizing the newest Web 2.0 technology are worth their marketing weight in gold. Case in point.

“The YouTube announcement [for the iPhone] is an embodiment of Google’s technology that is hardwired into the iPhone,” said Stephen Arnold, author of a book on Google, in an interview. “There will be more of Googleplex to come in the iPhone.” He said Web 2.0 technologies like Ajax heavily utilized by Google, and the technology fits easily into the iPhone.”
(Source)

Consider what that means for your brand exposure. Just like Google’s technology is hardwired into the iPhone, effective blog site platforms are hardwired with the versatile and popular Ajax , a cross-platform technology usable across many operating systems and browsers. Ajax is what makes RSS/XML viable, facilitating the power of RSS publishing.

What is RSS/XML? It’s what makes interactivity on your site possible, but more importantly, it is “heavily utilized by Google“. Which means that search engines spider through your site as sweetly as a knife cuts though butter. A website and blog, properly and ethically optimized, is a playground for Google.

And because your site is a playground for Google, the whole new world opened up by iPhone for business blogging and content promotion is now your playground, too. Your customer can download your latest video presentations, Podcasts, blog feeds, a Google map pinpointing your location. Not to mention the interactive blog marketing fun you will have as this intersection of technologies continue to bring you new methods to bring your target market closer home to you.

Tags: ajax, blog, blog-site-platforms, brand_exposure, business-blogging, Google, hardwired, iphone, platform_technology, RSS-publishing, search_engines_spider, target_market, xml, YouTube

This entry was posted on Monday, June 25th, 2007 at 2:17 pm and is filed under Blogging Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.