Blog Promotion Madison Avenue Style
Blog promotion campaigns that employ podcasting and video casts are proving to be very effective as marketing strategies. Have you ever imagined the commercials that you could create if you had the advertising budget to produce some 30 to 90 second spots on TV?
With a little ingenuity, you can accomplish that particular advertising ambition with minimal expense using videos to promote your site and product online. A case in point is described at PowerHomeBiz.com.
“While Madison Avenue advertisers are looking for new ways to break through the noise, smaller companies are using their creativity and low-budget production to stake out a national and even global piece of the online marketing pie. Case in point Terrence Kelleman the inventor of a creative jewelry line who used YouTube videos to launch his company Dynomighty Design onto the national marketplace with his mesmerizing video, “magic magnetic”.
[..]
“I didn’t really have a marketing budget for the holidays with many costs building up around me, and so I decided to make some videos in my spare time after work to post on YouTube in hopes of getting some attention, it worked.”Indeed it did work with over 2 million views that keep growing Kelleman’s small company is trying to keep up with demand. “That video has changed everything for our business”.
A small builder can film small remodeling tip segments ala Tool Time. A professional speaker can offer snippets of their presentations. A personal trainer can offer online training for her clients. A Realtor can create video tours of their listings. The possibilities are endless.
When you consider that your customers can subscribe to your videos via RSS feeds, you can start to imagine the type of product exposure your online ad campaign can accomplish within your target audience. Let Madison Avenue scramble while you take the marketing of your company brand into your own capable hands.
Tags: Blog Promotion, marketing_budget, marketing_strategies, promote_your_site