Computerworld has a good article on the fears businesses often face when considering web 2.0.

For many, the blogging dilemma comes down to weighing the risks and benefits of spotlighting the company’s intellectual capital — the opinions of its employees — and opening new channels of communication with its customers without inadvertently leaking valuable information into the public sphere.

The easiest solution - set up a blog policy. A policy that applies not merely to any corporate blog, wiki or other site, but also to the personal domain.

The article then goes on to outline several areas of blog policies - keeping cool, saying who you are, not to interfere with work hours, etc.

As with anything blog related, it goes over best if written in a direct, non-legal way - but within the bounds of your legal restrictions. It should be clear and succinct and easy to follow.

Tags: blog-policies, blog-policy, business-blogging, corporate-blogging, web-2.0-fears

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