Blog Optimization: Strategies To Avoid and Why
Blog Optimization, as I write here, differs from standard website search engine optimization (SEO), regardless if the blog employs a standard issue platform or sports a custom design..
Blog Optimization also has nothing to do with what is frankly, the questionable practice of what some blogs do- hire a bunch of bloggers (usually beginning ones with no SEO or writing skills) and pay them to either just throw a bunch of content on your blog or worse yet, pay them to link your blog to their blog.
I know this process is widespread, but it is almost always futile. Let me explain why.
First of all, the blog you are paying them to link your blog to is almost definitely not optimized in such a way that keyword selection and placement will make it easy for blog search utilities to find it. By blog search utilities, I mean Google Blog Search, the blog search capabilities build into Yahoo!, as well as specialized blog search services such as Technorati, Ice Rocket and Feedster.
All of these services, and others, have gone through extensive backhaul to prevent blogs that are basically just a collection of links from being indexed (or at least indexed on the first page of search results someone looking for a blog on your topic is likely to see).
So in other words, you are throwing your money down the drain if you do pay to link.
Also, please be aware that a growing number of intensive blog readers choose and receive the blogs they read every day via RSS readers like Bloglines. Your potential readers are not going to find these bogus blogs that are linking to you only because you pay them to do so.
Why? Because in almost all cases, these blogs aren’t really blogs at all, but collections of links. Newsreader services are certainly not going to list these blogs. Even if they did, your potential readers who find out about new blogs through the search facilities of these RSS readers aren’t going to sign up to get those bogus blogs to be delivered to them.
Well, those are some strategies to stay away from. In Thursday’s article, we’ll explore Keyword Density, as well as some other positive Blog Optimization strategies.
