Blog Optimization Keys in on Customer Language
Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, as opposed to “pushing” them towards you via traditional advertising.
“For most of advertising, the ad and the advertiser live in separate universes. There’s little connection between most TV, radio, or print spots and the actual businesses those ads represent. But things are different in search.
Search drives traffic directly to your online doorstep. It also provides metrics that allow you to tie a conversion back to the ad inventory that drives it. Search’s tight link between conversions and ads create a whole new level of connection between ads and businesses…”
And therein lies the key. Analytics allow you to increase you website conversion rates by fine tuning your optimization according to the “keyword language” that your customer is using when seeking out your product or service. A recent study promises that a substantial number of your customers will be doing exactly that.
“Edison Media Research announced its findings that 33% of American consumers see the Internet as their “most essential medium” — placing the Internet just shy of TV’s 36% foothold, and way ahead of radio’s 17%. The Internet, not radio, is the new No. 2. As the gateway to the Internet, search will inevitably grow as well.”
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Blog marketing has the advantage of being highly responsive to your target market, offering metrics that can enable you to calibrate the language you use to harmonize with the language of your customer.
Tags: Blog Marketing, Blog Optimization, conversion_rates, keyword_phrases, metrics, optimization, target_market, traditional_advertising, website_conversion