Blog Optimization and Multiple Languages
Blog optimization assures that your site ranks high in multiple search engines. The search engines spider your site seeking relevant words and phrases, but, what if the relevant words being sought are in Spanish? As with any blog marketing campaign, you have invested a great deal of research breaking down your demographics. RSS publishing allows you to fine tune your focus in distributing content to your desired target market. Have you taken into account the percentage of that market that is Hispanic?
Multiple Language Search Engine Optimization
“Why is it, then, that U.S. marketers are still not catching onto the fact that they need to start paying attention to reaching foreign language searchers, particularly Spanish-speaking audiences?”
Major brands are well aware of the importance of the Hispanic speaking markets, as evidenced by a major site launch by Unilever.
“Last month, Unilever launched the ViveMejor Web site as part of a broader campaign to counteract the fact that despite shopping more, the U.S. Hispanic population enjoys its shopping experience less than the general market.”
Amazingly, they neglected to optimize for Spanish search engines.
“…they appear to have neglected to do the most powerful and cost-effective thing that would drive Hispanic searchers to the new site: optimize for Spanish searchers.”
Spanish Speaking SEO
Two things are evident. One , that companies will naturally balk at the investment necessary for multiple language optimization. The flip side is, the fact that so few companies are addressing this issue presents a huge opportunity for the forward thinking company to take an advantage of an untapped market.
“…this hesitance to invest in multi-language search engine optimization provides an enormous opportunity for marketers who wish to rise above their competitors and take advantage of the void. With significantly less saturation of Spanish-speaking SEO, there is little competition for brands looking to reach Spanish-speaking searchers with the strategic use of multi-language SEO.”
(Source)
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Tags: Blog Optimization, hispanic_population, language_search_engine, optimize, relevant_words, RSS-publishing, search_engines_spider, search_engine_optimization, seo, spanish_search_engines, spanish_speaking