Blog Marketing with Social Mention
There are literally thousands of ways to market your blog via social media platforms. Some of which are extremely effective, others that are a huge waste of time. And, what works for one blog, may not necessarily work for another. The key to effectiveness is identifying sites and conversations that are relevant to your topic.
This used to be a time consuming process that involved searching through multiple sites hoping to run into conversations. But, with the advent of social media search engines, you can find your target audience with a few quick keyword searches.
Enter Social Mention…this is a search engine that is specifically focused on social media postings. By entering a keyword or phrase, Social Mention pulls up a whole range of conversations, pictures and videos from across the web.
Here you can see the search results for “social media optimization”. This is a metasearch engine that searches the big guys like Yahoo! and Google, as well as blog specific search engines like Technorati. This first screen shows blog search results, but if you look at the top of the page, you will see you can also search microblogs, bookmarks, comments, events, images, news, video and audio.
And on the right side of the search page, you will find the frequency of keyword/phrase use, an associated tag cloud and the number of mentions per source. This kind of information is invaluable in creating a keyword list that is optimized for social media.
Social mention is a great tool for taking the temperature of the social media sphere. It is a free and effective way to find out who is talking about what, where and when, which means you can zero in on relevant conversations and join in on the fun. In addition to being a great time saver, this type of search can increase the effectiveness of your blog marketing strategy tenfold.
Tags: Blog Marketing, Blog Optimization, Blog Promotion, social mention