Like many companies, you might have contracted a PR firm to help you handle press inquiries, gain exposure in print, and help carefully craft your business’ message to capture more mind share in your market. Or, you’re like many small-to-medium sized businesses who rely on luck to get this kind of written exposure. Either way, if you’re relying on PR releases to get and keep peoples attention on your company you’re being too passive.

Consumers have the ability to quickly and conveniently research every buying decision they make. The explosion of blogs in no-doubt a derivative of this mass of interest in both researching, and sharing information between consumers. This gives a lot of power to the bloggers of the world, who are armed with SEO friendly technologies, content, and keywords. It also means that without a blog marketing strategy companies can find the first 3 pages of Google filled with content they had no control over. Who should control your exposure, the blog masses or your own team of product experts and evangelists?

Don’t wait to get the ball rolling on your own company blog, and keep control of your exposure online. Take a look at some previous posts to help you get your own blog started:

Launching a business blog? Who will manage it?

Blog Platforms: Toys vs. Tools

Tags: Blog Marketing, Blog Promotion, Blogsite, business-blogging

This entry was posted on Monday, July 28th, 2008 at 5:58 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.