If you have had your blog for any length of time, you have more than likely tried multiple blog marketing techniques. If you have great content that is relevant and engaging, chances are good that you have built a solid following.

But what if you want to take it up a notch? Whether you want to build traffic for ad revenue, to increase customer referrals or increase readership, there are steps you can take to give your efforts a lift. Though I am going to list some of those ideas here, it is important to remember that there is no singular solution that will work for everyone. It is more likely a combination of tactics that are a good fit with the blog’s culture.

That said, here are a few ideas to get you started:

• Add a search feature that connects you to a network of similar topic blogs. This adds value for your readers, as well as builds referrals.
• Add Wetpaint to your blog…this easy to install and use wiki will build reader interaction and create an opportunity for real time interaction.
• Choose a social media platform that serves your target market and really focus on maximizing your profile, outreach and contacts.
• Start doing keyword research for each post that you write.
• Compare your keyword list with current events. Look for natural connections that will allow you to capitalize on hot topics.

These are only a few of the many ideas you could use to take your blog and readership to the next level. A word of caution, don’t try all of these things at once. Not only will it be confusion to readers, but you will be spending all of your time on implementing new strategies rather than creating solid content. And without great content, none of these actions will be effective.

Tags: Blog Marketing, Blog Optimization, Social Media Marketing

This entry was posted on Monday, February 2nd, 2009 at 5:19 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.