Blog marketing starts with research. Blog marketing strategies seek to say what no one else is saying. It is the development of content that distinguishes your brand in clear-cut contrast to your competition. Content starts with research and there is where some companies tend to stumble. Who on staff can do it? Keep it in-house or not?.

Many companies opt to use the services of professional copywriters, and that is something RSS Applied offers as well. But we also offer blog training for those businesses that choose to keep content in-house and research is something we feel needs to be emphasized. Good research becomes the basis for relevant and fresh content.

There are more online research tools than can be enumerated here. As you develop your research methods, you will find no lack of applications to streamline your blogging efforts. For now, Google’s myriad applications will serve as an excellent starting point.

You already know about keywords and keyword phrases. One of the first things that you will want to set up is Google alerts for those keywords. Google alerts delivers via email or RSS feed anything that appears on the net containing your selected keywords. This will give you subject matters to write about as well as keep you up to speed with what conversations your competition is offering.

An especially useful tool is Google Notebook which allows you to highlight,annotate and clip as your surf, easily organizing notes and excerpts and annotations for future posts. Using that plug-in results in all of your Google searches offering a “note this” option to easily “note” the pages you intend to refer to later.

Choose a few key tools, put them in one “homepage” -Google offers that as well - and above all, have a good time. Really. Blog marketing all about good and friendly conversation concerning what you love the most - your business. Communicate that to your customer with effective and informative posts and he’ll be back.

Tags: blog, Blog Marketing, google_alerts, google_searches, informative_posts, keyword_phrases, marketing_strategies, professional_copywriters, research_methods, research_tools

This entry was posted on Friday, May 25th, 2007 at 6:02 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.