If you are trying to market your blog, whether to help drive traffic to your business website or because your blog IS your business, mastering Google is important to you (and there are roughly a quadrillion people who can help you with that.) What I’ve noticed is often left out of many blog marketing plans is PPC. It may cost, but it’s a controlled cost and the only sure fire way to guarantee placement for certain keywords on Google. It’s also a fantastic way to see which keywords are worth your time for organic optimization, as Google Adwords gives you impressions statistics to go with conversion information and click-through-rate.

You should definitely do your research first so you don’t wind up spending $10-per-click, but there is another factor that should help you consider this option - the “multiplier” effect. The “multiplier” effect is what happens when you can get your organic listing and paid listing on the same page - especially the first page - where the increase is greater than the sum of the previous individual listings. If you’re familiar with more traditional advertising, it’s like instant “frequency” leading to greater likelihood they will respond to your ad. A solid long-tail strategy could benefit you by keeping costs down and improving click-through-rate.

Tags: Blog Marketing, Blog Promotion, business-blogging-basics

This entry was posted on Monday, July 7th, 2008 at 6:00 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.