If you are a small business blogger, you should accept the following invitation.

Business Blogging and Surveys

“I need your help!
[...]
Please join me in creating the Ultimate Small Business Marketing Round-up by completing a very short, multiple choice survey focused on finding out what it’s really like to be a small business marketer. (Wouldn’t you like to know how your marketing stacks up?)

Thanks in advance - I’m looking forward to digging in and sharing these results with you.”
Duct Tape Marketing

Business blogging has a component of active interaction to it that is sometimes overlooked when you are concentrating on other facets of your blog marketing campaigns. When you launched your business, you valued every opportunity to expose your brand across your local marketplace, be it pitches to the local business news reporter, speaking engagements or public appearances at trade shows.

Perhaps the most difficult concept to get across to the new business blogger is that they need to make the same type of “appearances” in their online target market. That’s why any blog invitations to participate in a survey/questionnaire and the ensuing conversations that they stimulate should be accepted with much the same alacrity as you would an invitation to showcase your brand at the next chamber of commerce event.

Interactive Blog Promotions Increase Visibility

The objective is the same in both mediums - establishing authority, credibility and visibility by interacting with your market. Just as consistent and frequent public appearances heighten you visibility in your local market, similar blog promotions online contributes to your sites overall search engine visibility by increasing authoritative inbound links, new readers for your site, and increased subscriptions to your RSS feeds. Those links will be the result of you making engaging relevant contributions to other authority sites that will leave readers asking for more.

Be it surveys, guest blogging, participation in blog carnivals or being active in your market’s various forums, you need to look for and exploit wisely the myriad opportunities to make “public appearances” online as well as off.

Tags: blog, blog-promotions, blogging, business-blogging, marketing_campaigns, search_engine_visibility, small_business_marketing, surveys

This entry was posted on Monday, August 6th, 2007 at 11:17 am and is filed under Blog Marketing, Business Blogging. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.