Blog Marketing by Invitation
Blog marketing campaigns that invite consumer participation can take your marketing messaging viral. Which simply means that the name of your product and service is being disseminated across the globe by the legions of consumers whom you engaged by your invitation.
Blog Promotion by Invitation
There are many ways to issue that invitation and HotelsByCity.net,a travel booking service, has hit on one of the best. They have invited their customers to tell a story. The picture to your right was sent by a customer for their their BedJump Blog.
“If you have hotel and travel images that tell a great story, we would love to feature them on our HotelsByCity blog network. If you have a fun story with no image - we’ll feature that too.
Your images do not need to be professional quality or extraordinary in any particular way to be featured here. We want real images, from real guests staying in real hotels.
Thank you for contributing. Your photos and stories make this site a fun place to be.”
(Source)
They call it “guest generated media” but the consumer calls it down right fun and engaging.The bottom line calls it tremendously increased traffic that results in increased revenue - which is how a website ought to perform.
Word of Mouth Marketing
Such performance is made possible by the technologies that constitute a blog site platform; naturally keyword-rich content, the ability to deliver content to a targeted market via RSS publishing, and comprehensive optimization. With that as foundation , you can invite your customers to the jamboree.
It’s is the essence of Word of Mouth marketing transferred to the web and, as all know, that is still the best advertising money can buy, but, in this case, it’s being offered free by your best advocate, the satisfied customer.
The principle is simple and easily replicated. Invite your customers to have fun. A recreation retailer could invite stories from hikers, fishermen and campers. A Harley dealer could invite “road tales” from their bike enthusiasts. Hotel.net hosts blogs from every part of the world, all providing consumer insight into that particular area. And something as simple as the BedJump blog has taken them viral.
Tags: blog, Blog Marketing, blog-site-platforms, consumer_participation, hotelsbycity, increased_traffic, marketing_campaigns, RSS-publishing, targeted_market, travel_booking_service, word_of_mouth, word_of_mouth_marketing