Blog marketing begins with knowing your audience. Performancing Metrics is a comprehensive metrics tool and service designed with bloggers in mind. More so, it has the ability to measure data from limitless blogs and across networks, catering to the needs of both large and small sites.

It’s free, easy to use, and will paint a statistical portrait that you can use to “tweak” your site according to what the analytics reveal. It gives you the ability to measure the effectiveness of all your blog promotions and RSS marketing strategies, fine tune your blog optimization, and determine what kind of content your readers are finding relevant. You can observe how your readers interact with your AdSense, what content they linger on and their path throughout your site. Receiving real time stats via RSS feed makes it all the more useful.

Here are some other important functions:

• Pmetrics tracks which entries are getting read the most. This can help you focus on the topics that interest your readers the most.
• Pmetrics also tracks and stores the IP addresses of all your visitors. You will also see how long they stayed in your blog and you’ll also be party to every click they made through out their visit.
• The visitor’s country, operating system and browser can also be traced thanks to Pmetrics.
• The referring websites and sites people click while people are on your site can also be accounted for.
• Most importantly, you’ll know which terms are putting you on the map SEO-wise. If you have an SEO strategy in place already, you can countercheck if your selected keywords are truly bringing in the desired results.

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