Blog marketing strategies seek to supply your customer with an ongoing flow of relevant information about their area of inquiry and interest. If you sell cameras, you are going to provide content designed to educate the buyer in every aspect relevant to photography. If you sell nutritional products, your content is going to be a treasure lode of info on fitness and supplements.

The objective of any blog promotion campaign is to educate your buyer as to why your service or product is their best investment in time and money. A local top Realtor described her success formula as a process of education, not selling. She trusted her buyer’s intelligence to make a purchase based on her providing every relevant detail applicable to their decision.

A new study new research from Yahoo! and ChannelForce confirms this realtor’s emphasis on buyer education. A sufficiently educated buyer is a buyer confident enough to pay more for a service or product whose value they feel well informed about. And guess where they are getting the education? If you have done your job, they are coming to your site online.

• Seventy five percent who researched their purchases before visiting a retail location used the Internet as their primary source of information. The leading online resources were retail Web sites (73 percent), manufacturer websites (68 percent) and search engines (49 percent).
• Those who search spend an average of $31 more on digital cameras and $46 more on digital camera packages; and an average of $139 more on TVs and $190 on TV packages.
• More than 80 percent of consumers who research before making a purchase end up buying a brand from their original consideration set. The remaining 20 percent said the in-store sales person was highly influential in their decision.
• About 75 percent of people did not know the model they wanted when they walked into a retail store.

(Source)

Tags: Blog Marketing, buyer-education, content-promotion, marketing_strategies, promotion_campaign, retail_web, search_engines

This entry was posted on Wednesday, July 11th, 2007 at 2:59 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.