Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom to market his particular brand of wisdom to any part of the globe that they care to conduct business. Lawyers are one group of professional consultants who appear to be taking their blogging seriously.

“Blogs are a natural attraction for lawyers as a way to share their intellect, experience, passion and skill in a way not possible before on as broad a scale as this,” O’Keefe said. “It’s a no-brainer for lawyers to begin this process. If you know how to enter into the Internet discussion, there’s nothing more powerful.”

“Blogs are a natural attraction for _________.” Fill in the blank if you are a financial advisor, mortgage broker,realtor,teacher,tutor or life coach or any type of consultant, blogging allows you to establish yourself as a thought leader in your given field.

“It really showed me that you can do so much more than the traditional marketing model,” Schwartz said. “A blog is a different way of presenting information, and the ultimate goal is to share information.”

O’Keefe told the Law Tribune in June that law firms and lawyers are launching blogs at a record pace. Thirty of the nation’s largest 200 firms have at least one blogging lawyer, three times as many as last year. “Blogs are a natural attraction for lawyers as a way to share their intellect, experience, passion and skill in a way not possible before on as broad a scale as this,” O’Keefe said. “It’s a no-brainer for lawyers to begin this process. If you know how to enter into the Internet discussion, there’s nothing more powerful.”
(Source)

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