Blog Marketing tips? Well, we have lots of them.

Here are a few that experience has taught us work well for us:

• Thoroughly research and collect market intelligence. Keep an eye on the public buzz in order to discern the key differences between your brand and those of your rivals. People tend to discuss products in general terms, without using various brand names. So you will want to track down the micro trends, the language that people use and the issues that influence them. This type of monitoring will assist you in ascertaining your level as well as help you to become cognizant of your customers’ preferences, thus, allowing you to respond appropriately, in a timely fashion, and in a sensible manner.
• An effective blog marketing strategy is to engage bloggers by commenting on key business topics. This will allow you to comprehend the blogger’s perspective and the audience related to your product and company. Respond to the posts and comments in a sensible and strategic manner in order to rectify any misinformation that may exist.
• Advertise on blogs to reach high-ranking and prominent audiences and to target your niche market audience that is present there. Despite comprising a small percentage of total Internet users, bloggers opinions have proven to be influential. Informal BlogAds research demonstrate that frequent and quality blog readers are highly active consumers of expensive, well-researched content, such as that which may be found on The Economist and The New Yorker. “Blog advertising can engage an important niche“, says Morra Aarons, Edelman VP, “enabling you to reach a critical market segment or to broaden the impact of your marketing spends.”

Look for more Blog Marketing tips on Thursday.

Tags: marketing_strategy, marketing_tips, market_intelligence, micro_trends, target

This entry was posted on Tuesday, May 22nd, 2007 at 11:16 am and is filed under Blog Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.