Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.

And so should you scout out the territory that your market occupies online.The landscape you build on in e-commerce will always be in a state of flux, and as it gets “built out”, brief windows of opportunities open.

Take the baby niche for the smaller retailer. It can be a tough market to penetrate, especially against the big children’s brands. But what if you could hitch a ride with a big brand? If you have made it your business to know what’s going on in “the neighborhood” that your online customers shop in, you might have noticed just such a window of opportunity open. If new mothers are your target market, Johnson & Johnson has an opportunity for you to leverage your brand of “family friendly” counsel,wisdom or products.

“Do you have a blog with an established audience and 50,000+ pageviews a month that BabyCenter readers would love? Or do you have a small business website featuring your own family-friendly products? Contact us! We want to feature you in our BabyCenter Network. BabyCenter can help you increase your audience, and you’ll benefit from ad revenue sharing, get promoted in our newsletters, and more. Contact us to find out all the details!”
(Source)

And here is incentive to examine your site and or blog and see if it has what it takes to take advantage of this window before it closes.

“DoubleClick Performics recently released data resulting from a usage study targeting “moms,”…which showed that of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. 86 percent of respondents said search engines are the most efficient way to find information.

The data illustrates heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.”

70% use search engines to gather information before making any online purchase
57 percent use search engines to gather information before making any offline purchase
64% use search engines to find out where to purchase products offline.
With regard to purchases made in the eight product categories under study, 92% of respondents say search engines were helpful in providing valuable information prior to purchasing, and 79% say the same for the offline purchases they made.
“… we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis.”
(Source)

Now, what is going on in your neighborhood?

Sphere: Related Content

Tags: Blog Marketing, content-promotion, google_analytics, new_mothers, niche-market, RSS-publishing, small-retailer, target_market, window_of_opportunity

This entry was posted on Monday, August 27th, 2007 at 4:43 pm and is filed under Blog Marketing, Content Promotion Strategies, RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.