If you think about it, your favorite restaurants and merchants that you revisit time and again have qualities that are unique and engaging. If they were to disappear, you’d definitely miss the experience of doing business with them.

Making Your Blog Your Market’s Online Landmark

Blog marketing is more than generating pages of content. It’s building a stake in a neighborhood in which you intend to become a unique landmark, a recognized and indispensable feature of your market’s online landscape.

Copyblogger.com writes a post that poses an interesting question: would your blog be missed if you were to abandon it? Which sites that you frequent would constitute a loss if they disappeared? What qualities do they have that makes you re-vist them? Does your site employ those same attributes? Will anyone miss you when you are gone?

“The quality of your blog is determined, in the end, by the degree to which your blogging neighborhood relies on you. If your blog is a part of a crowd that fulfills similar needs, your blog may not be relied upon as much as you think.”

Let’s say you are an outdoors sporting goods retailer. Now that is a lot of territory to cover. But if you specialize in or target a specific region and offer reviews on that region’s unique camping and hiking pleasures, you become much more indispensable to that market than if your wrote about camping in generalities.

Become Indispensable to Your Neighborhood

The first blog that I ever developed taught me a similar lesson. I found my search engine visibility crescendoed when I started featuring fishing advice from local fishing guides rather than posts written about lake fishing in general.

Same with the boats that were covered. Million dollar yachts are flashy, but RSS subscriptions tripled when I started concentrating on writing about boats 35′ and under. I posted on every resort, harbor, boat dealer and dock in the region and kept readers who frequented their facilities up to date. I determined to be the go-to regional boating site and achieved it.

If you are the only blog in your market neighborhood serving up a robust menu featuring the regions most desired entrees, then you become a designated stop, a must-see. You’ve become a landmark destination in your online neighborhood.

Sphere: Related Content

Tags: Blog Marketing, blog-neighborhood, blogging, search_engine_visibility, target-market, unique-blogger

This entry was posted on Friday, August 24th, 2007 at 4:03 pm and is filed under Blog Promotion, Blogging Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.