Authenticity is a Critical Blog Promotion Tool
Blog promotion is a critical component of a strong social media campaign. Developing a following is not simply a build it and they will come sort of thing….People will return again and again to read something that is real, that feels like it is a part of an ongoing story or conversation, not just an infomercial.
One of the biggest mistakes people make when embarking on a path of blog promotion is to dive into the world of social media and spend hour after hour trying to direct traffic to their post.
But without a strong platform of posts based in authenticity, any success will be short-lived.
Does that mean that you need to share every detail about your life with your readers? Absolutely not. Does it mean that you should talk about subject matter that reflects your interests and passion? YES!
With a solid platform under your feet, you are ready now, to start building relationships. Meeting members of communities that share your interest. A quick way to get going is to read other blogs and leave comments.
Again, the issue of authenticity rises to the top. If you visit the blog of someone who shares your love for yellow widgets, and you leave a comment like “Hey this blog is super, go read my blog at www.your name here.com”. All you really are doing is irritating the blog owner.
Share something of yourself, “Hey, i have never seen the light yellow widgets, what maker produced those?” then, in your signature, use the appropriate space for a link back to your site. Much less obtrusive, much more authentic and much more likely to get traffic to your site that has similar interests and passions.
