Things are starting to sound a bit different from when you first started learning about search engine visibility and SEO. Let’s say you started laying the groundwork for your transition into a blog site platform and blog marketing about a year ago.

What is Behavioral Targeting

You are now comfortable in the medium but now you are hearing that the medium is changing. Perhaps you are wondering about what behavioral targeting is and if it is something you should focus on.

“Behavioral Targeting is the ability to target users based on their behavior on your website…”Behavior” in this context is referring to the interactions visitors have with your website as well as off-site factors such as where visitors came from. Targeting is the method of offering your visitors personalized site experiences based on their behavioral traits (such as particular content or advertising). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.”

This is where your analytics come in. There is where you mine the information on your site visitors. How frequently he visits and what content he focuses on. How recently has he been there, is he a seasonal buyer, what time zone is he in, what did he search for inside your site, age, sex, preferred contact method.

Apply Your Analytics

The following travel site scenario demonstrates how to use such data.

“…you know that ‘Jonathan Bowers’ spends a lot of time on cruises to Hawaii, he often does his research in late November, he uses your site search tool for finding out more information about pricing, his preferred method of communication is by email and from his online profile you know he is married, has 2 kids, makes 200K/year and lives in Portland Oregon. As soon as Jonathan signs into his profile in November you show him family cruise deals to Hawaii and business class flights from Portland. You offer Jonathan a personalized experience and now is more likely to book a vacation using your website.”
(Source)

Can you see how that basic use of data can apply across the board? How a jewelry retailer can present turquoise jewelry to his frequent turquoise purchasers? Or how as a sports retailer you’ll be able to show your repeat fisherman new rods and reels?

Get use to the changes, just like you got used to the acronyms. But keep up with them because you can be assured your online competition is.

Tags: analytics, behavioral_targeting, Blog Marketing, blog-site-platforms, search_engine_visibility, search_tool, target_users

This entry was posted on Thursday, August 23rd, 2007 at 5:23 pm and is filed under Blog Marketing, Blogging Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.