Are you marketing your blog?
With all the buzz about social media marketing, it’s often easy to overlook what social media has had the biggest impact on yet (other than teenagers looking for new ways to communicate with one another) - blogging and bloggers. Ask any professional blogger the best way to market your blog for free and you’ll hear social networks and other social media services (every time.) But what other ways can you market your blog besides updating your Facebook account with links to your blog 3 times daily?
How about the following:
Is your RSS feed easy to find? It should be - make it easy for people to subscribe to your blog!
Comment frequently on other blogs.
Leverage the high traffic and great Google rank of bookmark sites.
Offer to contribute on other blogs. This is a great way to grow your audience.
Bribes! Giveaways and prizes to readers is a great way to get links to your site and earn traffic from new visitors.
Improve your design. There are tons of sites recognizing well designed blogs.
Reconsider your SEO strategy - long tail SEO can lead to a steady increase in traffic if its managed.
Offer research - white papers, datasheets, case studies - anything of value that can provide value for your visitors. This can be a huge source of links and traffic.
It can be time consuming, but all of these will help bring new readership to your blog, increase traffic, and help you build a community.
