Adobe must have read my letter:

Dear Adobe,

You make great web design products. However, the fact that Flash is invisible to search engines makes it a detriment to anyone who values the web as a business channel. Which by the way, is everyone.

Adobe has finally decided to work with Google and Yahoo to make Flash something spiders can crawl and search engines can index. Granted, it still isn’t going to be as highly optimized as XHTML/CSS, but it’s a great start and Adobe has needed this. For the record, I love Flash. If you want to make something engaging and attractive, there is nothing like Flash. But like you, I would like to leverage the trillions of searches to help grow my business and make a living. I’ll forgo some glossy interactivity for online marketability – and I’m clearly not alone.

Their are two important things to take away from this announcement:

1. Even Adobe has realized that search engine visibility is absolutely crucial.
2. You can finally begin to add Flash components to your website.

I’m a huge fan of what can be done with CSS and HTML, but I’m glad to hear Adobe finally got the word that Google and Yahoo were here to stay and decided to play nice.

Tags: effective_search_engine_optimization, flash-optimization, flash-seo, Search Engine Visibility

This entry was posted on Wednesday, July 2nd, 2008 at 6:00 am and is filed under Search Engine Visibility. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.