Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.

It is not the wisest strategy to bring a flood of traffic to your site if it isn’t robust and deep enough for readers to willingly fall into. So, have all your ducks in a row before you make your debut.

But that doesn’t mean you can’t start experimenting and, as is the nature of the technology, the applications available for your video baptism are many and diverse. Two promising examples follow and you can take the link below to review other recommendations.

Eyespot
“User generated content is the most engaging medium to emerge in a significant period of time — online video killed the broadcast star,” said Jim Kaskade, CEO of Eyespot. “Video mashups are among of the most meaningful ways to strategically gain the attention of sought-after demographics. Using Eyespot to interact with consumers offers a higher ROI, is more quantifiable than traditional mediums, has higher brand retention, and is uniquely capable of correlating call to action campaigns directly to purchase.”

Jumpcut
“Jumpcut includes thoughtful tricks, such as letting you add photos automatically from Flickr or Facebook. Clips also can be routinely added to more than half a dozen different blogging services. And inveterate bloggers will appreciate the fact that Jumpcut lets you upload new videos via e-mail—perfect for travelers and those who want to allow friends to contribute their own movies. All of this adds a level of convenience not yet witnessed at other sites.”
(Source)

Just as content is one facet of your marketing, video is just another. As your site grows and as you discover which marketing strategies are gaining you your objectives, you’ll abandon one - maybe social media marketing in favor of mobile, or a newsletter in addition to RSS publishing. Do your analytics, listen to your customers, keep your white hat on, and reap the harvest.

Tags: blog-promotions, marketing_strategies, marketing_tools, optimized_content, RSS-publishing, user_generated_content, video-casting

This entry was posted on Tuesday, July 31st, 2007 at 7:44 pm and is filed under Blog Promotion, Blogging Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.