Bring Your Message alive with Photos, Audio and Video Clips

Another advantage to the ease of web publishing with blogs is that any photo, audio or video clip that is uploaded to a server can be integrated into your blog posts (the individual entries in a blog). Multi-media publishing is easier, faster, and less time-consuming.

Particularly for Real Estate, this gives you the chance to showcase a specific home, or even give a short video tour of the interior. A buyer could then contact you with a specific short list of homes that piqued their interest, saving your both time.

Strengthen Your Brand

On or offline, one of the keys to having a successful business in a competitive market is the ability to set yourself and your company apart from your competition. Most real estate sites do not have blogs set up yet, and some of the ones that do are making critical errors that they may not even realize are dampening the positive effect a blog can have on their business.

Your business can exploit the opportunity to have wider promotional opportunities and deeper market penetration with blogging and RSS, and strengthen your brand by adopting these strategies while we are still relatively early in the curve.

Once the technical understanding of the use of RSS to follow blogs is dealt with, blogging will likely become a standard part of the web site promotion strategy, not only for its inherent search engine benefits, but for its ease of publication and the ability to help many types of service-oriented businesses to quickly demonstrate the need for their expertise.

Get RSS-Capable Before Your Competition Does and Enjoy Benefits That May Not Exist Later

RSS is positioned to explode as a way to deliver your marketing message in the next few months, and could even become the new implementation of bookmarking.

You might be asking yourself : "How can that be? RSS is often hard for even seasoned web owners to understand, or at least to explain to their audiences."

Well, what if you no longer needed to explain what RSS is, in order to get a prospect to subscribe to your site? What if they could subscribe as easily as they could bookmark?

What if all they understand was "Add this to My Google Page" or "Add this to My Yahoo! page?" What if all the standard broswers could find RSS automatically and make it easy for end users to understand?

It seems that this day is quickly coming upon us:

• RSS Headlines in My Yahoo is available from any Yahoo users web page
• Those who have integrated the Beta of Google’s Personalized Home Pages can add RSS subscriptions with the same ease as the familiar activity of doing an internet search
• The next version of Internet Explorer will integrate an RSS solution that they claim will make it easier for less net-saavy surfers to use. It’s set to debut in late summer/early fall.
• Many other increasingly popular browsers already come with the ability to handle RSS in a way that is integrated in the web browsing experience, thus demysifying the experience. For example, all Mozilla Firefox users need to userstand is the concept of "Live Bookmarks" - and that the little orange button in the lower right hand corner of their browser means "subscribe"

Even now, your visitors will not need to understand what RSS is to visit your blog - if they don’t take to RSS, you can also email your updates until they do. And by not adopting RSS now, you’re missing out on many promotional opportunities that your competitors probably won’t realize are available to them until RSS is more mainstream.

You can appear in these venues and achieve deeper market penetration while the chances for better rankings and promotion is fruitful, rather than waiting for them to become crowded, and thus, scarce.

In the next post to this blog, you’ll be able to download a short PDF report that will give you more details on some of the ways you can take advantage of this opportunity.