Apple has recently release iTunes version 4.9 that supports podcasting. To get the most from this new software you need to ensure that your podcast RSS Feed is built according to their standard.

The standard for the iTunes podcast feed requires that you use additional Name space meta tags. These tags are for a variety of  different name space items such as image tags. There are a variety of ways that these namespace tags can be utilized. But to make sure that yopu are adhering to apple’s (non standard) podcast feed check out the exact requirements for yourself.

So make sure that you invest the time required to make sure that your RSS podcasting feed works with itunes. This can add additional visibility to your podcast if it gets listed in iTunes. Get the help and instruction on exactly how to make your feed iTunes compatable in this podcasting specification sheet from Apple

Rodney Rumford