Article About Why You Should Use RSS
It’s not a brand new article, but it’s one of the few that sheds light on the subject of the "why-tos" of RSS in the plainest speak.
Fergus Burns, CEO of Nooked.com, wrote this article at MarketingProfs.com that lists five reasons, which don’t really need repeating.
Instead, I wanted to draw your attention to an important way that RSS was referenced:
"RSS provides an easy way to read information and allows readers to monitor a vast amount of information on a daily basis. Microsoft uber-blogger Robert Scoble reads over 1,000 sites a day thanks to RSS. This would be nearly impossible, time-consuming and frustrating without the technology, because you would have to visit all the sites instead of having the RSS feed send the news directly to your desktop. "
Combine several RSS feeds flavors and a blog that is updated periodically, and you have a marketing, public relations and internet visibility tool that makes your site part of that oft-referenced "loop" that everyone is constantly trying to stay in. This combination together has a one-two punch capability that can put it at the center of a well balanced website promotion strategy.
Tags: rss-marketing