In Leading Them Down "The Garden Path" we discussed some of the ways that you can set up specific pages at your site to address a particular traffic campaign you have set up.

Towards the end of the article I alluded to the fact that business blogs have the potential to help you convert visitors to subscribers (and sometimes, subscribers to buyers) by properly leveraging the posts to your blog.

So what did I mean?

Blogs aren’t meant to be used as sales pages - at least, not directly.

However you can:

• Add links to the main part of your site to your blog and vice versa
• Link to a specific item you have for sale at your site when you’re blogging about it
• Set up your blog template to remind your prospects of their subscription options
• Be mindful of the terms you show up for in search engines, as well as the content your readers seem to enjoy the most

If your blog software is not automatically configured to add links back to your main navigation, it may seem like a daunting chore to go in and edit your template with links to the main part of your site.

But it’s worth it (or worth changing to a system that allows for this) and here’s one example of why.

Let’s imagine for a minute that it’s a year from now and you’ve been blogging an average of three times a week. Your site has expanded in girth by 156 pages.

Big deal, right?

Well, what if each of those pages is targeted towards a topic that your market wants more information on? What if those topics are also related to items you sell?

No matter what page of your site your prospect lands on, if they are presented with the option to subscribe, view the rest of your site, or buy a product, no matter what page they are on, the likelihood of them making that decision would probably increase over time.

In addition, each page of your site that is picked up by the search engines has the potential to draw you visitors for what can become a stunning array of terms. Even if each of those 156 pages only brings you twenty more visitors a month that your regular site would, that’s still 3120 people (per month) than you have today - not including return traffic.

Another great thing about blogging - each of your pages is a mini-informational marketer, drawing prospects in through the value of your shared knowledge.