Marketing with branded RSS readers is one of these most recent RSS marketing trends.

While the topic of branded RSS readers is actually not so new, it received much fuel recently as NewsGator announced the launch of their NewsGator Media Platform, a “Private Label RSS Service for Media Companies”, to give media companies a branded RSS reader they can promote to their visitors and at the same time increase their brand exposure and achieve a more personal contact with readers.

It was only a matter of time before one of the larger players stepped in to this market, since branded RSS readers provide a unique way to reach out to consumers and connect with them in a personal and at the same time marketing oriented manner.

To better grasp the marketing opportunities involved in this market, imagine your prospects and customers using an e-mail client branded by your company, interacting with it every day and using it as part of their lives and daily activities. Complete brand experience on one side, and unprecedented communicational and marketing access to the customer on the other. The branded RSS aggregator becomes not only a daily used tool, keeping your brand constantly in front of your customer, but also a one-touch interaction tool between the customer and your company.

Naturally, early branded RSS reader applications are really not going very far, but the potential is by all means here, especially considering that by November 2004 only 6 million Americans were using RSS, leaving all others still completely receptive to new RSS readers.

And since we’re on the topic of corporate RSS communications: the best way of getting your internal users to using RSS is to launch an enterprise-wide internal RSS aggregation application.