Getting your content delivered to end-users is the first requirement for communicating with them, selling to them and building lasting relationships with them. If your content is not getting delivered, as is often the case with e-mail, a large part of your internet publishing efforts is wasted.

Direct marketing, direct selling, relationship marketing, public relations through direct communication with the media, communicating with your business partners and employees, direct advertising of your products, customer announcements and updated, all these are made impossible if your content cannot be delivered to end-users; your prospects, customers, the media, business partners and employees.

RSS, however, assures for 100% content delivery, meaning that all of your content is actually delivered to the people that willingly subscribe to it.

Here are just some examples of the content you can deliver to your various subscribers:

• MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to receive all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.
• Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
• Some affiliate managers already communicate with their affiliates using RSS.
• FindSavings.com uses RSS to deliver savings coupons and related information.
• Lockergnome uses RSS to provide visitors with the latest downloads and relevant software . Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.
• A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even “radio” shows.
• Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.
• Other companies are using RSS to deliver whitepapers and other educational content.
• One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.
• Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery.
• Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they’re interested in, and make it easy for them to order.
• Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?
• Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.
• Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs.
• Provide your customers with easy access to software updates, delivered to them exactly as they become available, without the fuss of having to visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.
• Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not deliver some of your releases as video comments, interviews or statements from your company managers or owners?