Shel Holtz shares that the Amsterdam-based ING Groep got the
early lead in using RSS for internal communications when it launched a pilot
test with 200 employees early this year.

"According to the article, the employees are receiving a broad range
of information, from benefits updates to new-hire announcements. If the
experiment goes well-and why shouldn’t it?-RSS will roll out to 20,000
employees by the end of the year. The key benefit to employing RSS-at least
from ING’s perspective-is consistent delivery. The article recalls an instance
when new CEO Michael Tilmant sent an e-mail message to all employees, but
because some e-mail filters delayed delivery, not everyone saw it at the same
time. Using RSS also ensures delivery across different information systems
installed at different business groups."