Apartment Ratings,
as it seems one of the leading appartment rentals search and ratings online
services in the U.S., recently launched their extensive RSS content delivery
program, enabling end-users to subscribe to a variety of feeds to receive
updates on when new appartments matching their interests are available for
rent.

"Subscribing to feeds via ApartmentRatings.com is free and enables
apartment hunters, renters, apartment managers, and apartment owners to monitor
new apartment ratings and apartment reviews for any of the 48,000 apartment
communities or 4,100 cities that appear on the website. Whenever new
apartment ratings and reviews are added, any user who subscribes to the feed
will automatically be alerted to the availability of new
content."

An excellent example of using RSS to extend the reach
of your content and bring critical content updates with high relevantcy exactly
to the people that need it, when they need it. We can only wish that more
companies follow their lead, bringing end-users more RSS applications that make
performing certain tasks online easier. In the end, this is what wins customers
over and builds brand loyalty. Now, if only they added feed customization to the
mix … Their RSS presentation page is commendable as well:

"We’ve designed our RSS feeds so that you can monitor new ratings,
reviews, and responses for any state, city, or even individual apartment
communities. If you’re apartment hunting in San Jose, CA for example, you can
quickly find out when new reviews of San Jose apartments have been added to
ApartmentRatings.com. And once you sign a lease, you can subscribe to the feed
for your new apartment community and be notified whenever a new review or
response is added. RSS is an easy way to stay informed of what matters to
you."