E-mail marketing and publishing, search engine marketing and optimization,
business blogging, internet advertising, digital public relations, branding,
e-commerce and others … all key elements of a strong marketing mix.

And yet each of these is often regarded nearly as a separate entity, being
driven by different corporate roles and having its own proprietary set of
internet tools.

True, there are some tools being used for multiple purposes, but never before
has there been a single tool to improve, enhance and power all of them, without
prejudice.

But RSS is such a tool. Misunderstood by most marketers, overlooked by many
end-users, it has the potential to power the entire internet marketing mix. It
is not the solution to all of our problems, but it is the one tool that can have
the most profound affect on our internet marketing and business results in 2005
and beyond.

As opposed to almost every other internet marketing and publishing
tool, RSS can power multiple key internet marketing and publishing elements and
activities, in the following areas:

• Getting your internet content delivered to end-users.
• Improving your online visibility and generating more traffic / visitors for
  you.
• Powering your internet public relations through RSS conversations.
• Enhancing your web presence.
• Serving as an advertising platform for publishers and advertisers.

As such, the power of RSS is unprecedented. Because the
channel is only starting to gain recognition from end-users, marketers and
publishers, the time to start taking advantage of these benefits is now.