The intersection of RSS and Marketing is an area entered into by many, yet conquered by few.

Somehow, the notion began that marketers could create a feed, drop their sales pages into it, and sit back and wait for the money to flow in.

Obviously, that’s not quite how it works.

Yes, if you have an existing marketing plan, proper inclusion of RSS in your arsenal can prove to be quite profitable.

But what kind of marketing plan should include RSS?

Once included, how can it be used?

What type of content is suitable for RSS and what has absolutely no place in a content feed?

Is RSS a replacement for email marketing or its complement?

All these questions shall be answered in detail. Stay tuned.