The blog of Ralston Ventures has 5 interesting arguments that companies put forward NOT to have RSS feeds on their websites. It includes arguments for RSS feeds. Very interesting reading.

1. Someone else will use my content
There are techniques to stop feed scrapers.

2. Nobody will click-thru to my website.
It’s more important for people to read your content and stay up to date with your content than for people to click through. Click throughs don’t mean that people read your content.

3. RSS is too technical, email works for my customers.
No reason why you can’t have both. They’re just two ways that people like to read your content. And besides, RSS feeds are received unfiltered, whereas email can be mistaken for spam.

4. I can’t make money on a RSS feed.
Yes you can. Companies like Feedburner monetize feeds.

5. RSS feeds require content which requires creativity which requires work which requires time.
Not any more than having a blog. But having a blog has numerous other benefits such as search engine optimization and increased visits.

Tags: blog, business-blogging, Feedburner, RSS, scrapers, search_engine_optimization

This entry was posted on Sunday, March 11th, 2007 at 7:27 pm and is filed under Business Blogging, Corporate RSS Communications, RSS Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.