One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some [...]

When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or [...]

My last post “Creative ways to leverage Twitter” received some very positive emails and feedback.
Paul F. said: “I thought Twitter was a useless toy at first, but now I see it has potential to be a great tool.”
Someone identified as geek2.0 sent me a note that said: “Loved your post about Twitter. I have [...]

MovableType announced the release of MT 4.2 PRO, which according to their announcement has added social networking features right into the platform. This update puts the focus of their platform squarely on extending the social aspects of each and every MovableType 4.2 Pro blog. Considering blogs were the first link in the social [...]

According to Neilsen Netratings, social network traffic continues to grow (as does social media in general.) Despite their growing pains and downtime more and more people seem to find their way onto sites like Twitter and Facebook. What’s shocking is that Twitter has suffered some SIGNIFICANT downtime issues and yet, continues to grow in [...]

If you do business online (I’m sure you do) then no doubt you’ve been considering whether social media is an appropriate channel for your online marketing. If you are a small business, you are likely evaluating whether you or one of your staff can manage this channel, or whether it’s appropriate to hire an [...]

Think you’ve posted your blog to every blog network there is, but you want to boost traffic?  Diversify your networks and add podcasts, youtube, and social networks.  Adding podcasts to your blog can open you up to a significant network, leading to new traffic, readership, subscriptions and leads.  Want to diversify further - add video [...]

In case it wasn’t apparent from previous posts, Twitter is my favorite social network. Of all social media sites, Facebook and Linkedin included, I would much prefer Twitter and use it far more. Not only has Twitter been one of the more enjoyable of the web 2.0 technologies, it’s spawned some amazingly helpful [...]

A friend of mine at a software company was lamenting the trouble with email marketing, and how spam has caused an extremely low click-through and open rate. Whether trying to email his own list of customers - which is one of the most cost effective ways to increase sales and get conversions - or renting/buying [...]