The history of the web is littered with companies with a good business idea and a website who just didn’t execute the “right” strategy. Key word is “right” strategy - because some companies don’t have a strategy at all, and just like traditional small businesses some were never meant to succeed. But if [...]

Like many companies, you might have contracted a PR firm to help you handle press inquiries, gain exposure in print, and help carefully craft your business’ message to capture more mind share in your market. Or, you’re like many small-to-medium sized businesses who rely on luck to get this kind of written exposure. [...]

Social network operators are constantly trying to add “stickiness” to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding.
Vying for our attention, and those of our friends, they strategize on partnerships, new technology, content and marketing tactics to create the [...]

The number of blogs on the net now exceeds 100 million and growing. Blogs have become the new media of expression by individuals and institutions throughout the world.
Bloggers like to see increased traffic, comment ratios and links over time. These points of reference suggest that just maybe what one is writing about has relevance to [...]

Every so often a new technology comes along and fascinates and excites businesses and consumers alike. Previously, e-commerce won our hearts. Then we all fell for search engines, and the world wide web was redefined. Now, that new technology is social networking and it’s an exciting place to be. New technology [...]

Then people move into business roles and somehow think human relations take second seat to making money quick……this mentality has breed short term thinking, cost cutting, cover ups and poor quality products and services needing a defense which takes away energy from building relationships, value and pride in what one does and what a business offers.

Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]