Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]

Facebook caught a lot of flack over Beacon, and the whole idea of behavioral advertising came under fire. The massive backlash over Beacon was not only a setback for Facebook, but for the whole social media industry, who have been building their networks to create the holy grail of advertising platforms - media rich, [...]

Businesses will again chase the promise of gains in practices using all this social stuff as the new method. However they will likely fail miserably if they don’t change how they relate to the people first. The Warning Label says: Don’t install this technology unless you can relate to people. Get it?