Archive for July 30th, 2008

What is Conversational Relevancy?

Wednesday, July 30th, 2008

The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational [...]

Interactive vs. Advertising: monetizing social media.

Wednesday, July 30th, 2008

As social networks work out their monetization strategies and try to figure out how to leverage their user base, there is an internal battle between offering advertising versus other types of pay-to-play interactivity. It’s not hard to see - it’s happening very publicly on Facebook - but what’s going to win in the end [...]

What Is Your Standard?

Wednesday, July 30th, 2008

The behavior of the markets is the new standard which continually shapes the markets behavior. Your behavior in communities and how you relate to others shapes your relations. As Kevin Kelly said: “a successful standard tends to remain forever”. And businesses dare ask, How long this “social stuff” will last? Go figure.