We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]

The history of the web is littered with companies with a good business idea and a website who just didn’t execute the “right” strategy. Key word is “right” strategy - because some companies don’t have a strategy at all, and just like traditional small businesses some were never meant to succeed. But if [...]

Like many companies, you might have contracted a PR firm to help you handle press inquiries, gain exposure in print, and help carefully craft your business’ message to capture more mind share in your market. Or, you’re like many small-to-medium sized businesses who rely on luck to get this kind of written exposure. [...]