Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]