Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

The debate about which is more valuable, blogging or social media enters round 2. Round was about branding, and it was decided that they really provided 2 completely different outcomes for very different goals. They are both important to branding, and so we’ll call it a draw.
With part 2, we’ll look at one [...]

If you think you are ready to make the leap to social media marketing, the RSS Applied team has put together a white paper for you. The landscape of social media technology continues to grow, and it requires experience to leverage social technology to your business benefit.
Click here to get the latest [...]

Business in the industrial era was focused on filling a huge demand for mass produced products with a market awaiting all this “stuff”.
Communications with suppliers, employees and the customer was not a significant element of success. Rather the advertising world was responsible for letting the mass market know “we have a product for you [...]