As companies and marketers clamor for the newest 2.0 marketing idea, I’m surprised by how many seem to be forgetting the tool that started it all - blogging. Blog marketing has proven effective (when done right) and should not be forgotten as the foundation of your 2.0 strategy. This should be obvious, but [...]

If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]